(1) mac OS Tahoe

Available upon request

(2) iPhone 15

Available upon request

(3) Herman Miller

Brand Identity

(4) BLUE LAGOON

Hospitality Branding

(5) 798 ART DISTRICT

Brand Identity

(6) THE CAFE 798

Interactive Installation

(7) virtual niche

Branding/Event

(8) PPL MAGAZINE

Magazine Design

(✻) PLAYGROUND

Creative Experiments

(✍︎) ABOUT

Hi! I'm Yoony, a dedicated diarist who believes in capturing and cherishing every precious moment. I'm happy to have you here, sharing this remarkable journey :)

BLUE LAGOON


Hospitality Branding

︎︎︎Look Book
︎︎︎Spatial
︎︎︎Web




Hotel Blue Lagoon unites raw Icelandic nature with crafted architecture to create a calm, memorable stay. Inspired by the balance between floating, organic forms and grounded structure, the hotel blends serenity with comfort in every detail. Framed by captivating landscapes, each space invites a personal journey of discovery and an easy immersion in the stillness of its surroundings.


(Logo)



The temperature of water plays a pivotal role in shaping geological formations, and this principle extends to geothermal waters as well. The logo has been meticulously crafted to exhibit versatility, adapting its appearance to reflect varying water temperatures.


(Postcards)


(LookBook)




(Collaterals)



(Spatial)




(Wellness Spa & Products)



(Web)







   © 2025 Yoony Chang